Merchants have set up shop nearby with signposts that read, "Muffler, flower and umbrella can be rented for 1,000 won", allowing visitors to recreate the scene from the show. Recent social media photos showed lines of visitors waiting to pose for photos. The brand then spreads to offline ads."Ī spot on Gangneung's Jumunjin Beach has become a bustling tourist zone after Guardian shot a scene there. "So bloggers are paid to upload posts featuring an advertised jacket, for example, right after an episode has finished. "After viewers watch the show, they go online to look up items they liked," said the source. Kim Shin was once an unbeatable general in Goryeo’s military who died a tragic death. Makeup brand Laneige, for example, reaped 1.2 billion won (S$1.45 million) in profit from the lipstick used by actress Song Hye Kyo in Descendants Of The Sun.Īds are meticulously timed and spread through multiple channels, said an entertainment industry source. The competition for product placement in hit dramas is higher than ever, advertising executives say, as featured items sell out instantly both in South Korea and throughout Asia. The products are "moving the plot along", said viewer Park Su Jeong. Though it is normal for dramas to use product placement to fund production, viewers say they have become "excessive to the point of distracting" in Golbin. The immortal and his housemate eat fried chicken from a certain franchise for days in a row every piece of clothing and interior decor is exhibited as if in a magazine spread, and the camera captures brand names. In a segment in its eighth episode, which aired on Dec 24, the two main characters are at Subway, discussing in detail which ingredients to choose and how large the sandwiches are. "But the image of a young girl.hanging onto a rich, 30something man.lingers."Īnother issue that has plagued Goblin is its overt product placement. "The system of fantasy blocks any guilt and allows viewers to accept, without being repulsed, the romance between a minor and an older man," wrote TV critic Hwang Jin Mi last month. ![]() Sparking further controversy, Ji is portrayed as a high school student and Kim is said to be 939 years old, though he has the appearance of a 30something man. That is also where the comical secretary, Kim Do Young (acted by Jo Woo-Jin) performed the EXO dance."But it's a shame she is unable to escape the Cinderella stereotype, especially when her male partner is so almighty," says drama critic Kim Sun Young. Second level was the filming site of the residence/ office of Deok Hwa’s grandfather. Another couple was seated opposite the grand piano, whispering sweet nothings to each other while a family of five sat diagonally opposite, seemingly engaged in a solemn discussion. ![]() A couple was spotted mimicking one of the scenes in the drama, sitting at the exact table while posing for a photo. Upholstered cushiony sofas at the corners, dim lighting coupled with soothing music created a great space for families or couples to chat privately. The café on the first floor looks spacious with its high ceiling. Guardian: The Lonely and Great God: With Gong Yoo, Kim Go-eun, Lee Dong-wook, Yoo In-na. I always thought those scenes filmed in this café was taken in Quebec instead of Korea! The experience was surreal! I felt as though I teleport-ed to a café in Europe instead of Korea. The café’s interior was decorated with opulent renaissance portraits and furnished with baroque styled furniture. Even though she was met with many offers, she decided to take a break to go back to school and finish her degree. ![]() Her daring and naturalistic performance in the film won her accolades in South Korea. Kim's first-ever on-screen role was in the 2012 critically acclaimed film 'A Muse'. Upon entering the café, we were requested to change into comfy slippers and keep our shoes in cupboards provided. Kim Go Eun is a South Korean actress under BH Entertainment. Thankfully hubby drove, as i wondered if I would ever be able to get there by myself via public transport.įrom the outside, the café resembled a towering French Chateau Mansion meant for royals and nobles. It was quite a challenging drive for hubby as the slopes were pretty steep and it was not easy to locate the place even with GPS. This café is apparently one of the filming sites for the South Korean television series, Guardian, The Lonely and Great Gods featuring heartthrob Gong Yoo and Kim Go-Eun. Hubby probably read my mind! Out of the blue, hubby suggested we visit Chocolatier Zino, a café at Paju City. On the drive back, I dreaded going home as I didn’t want to be faced with a pile of household chores that was left undone over the weekend. We stayed a night at Incheon before heading back to Ilsan. Two months ago, I tagged along with hubby to Incheon where he attended an interview.
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